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The Balanced Scorecard

Kaplan and Norton found that companies are using the scorecard to:
  • Drive strategy execution
  • Clarify strategy and make strategy operational
  • Identify and align strategic initiatives
  • Link budget with strategy
  • Align the organization with strategy
  • Conduct periodic strategic performance reviews to learn about and improve strategy.
Balanced scorecards have been implemented by government agencies, military units, corporate units and corporations as a whole, nonprofits, and schools; many sample scorecards can be found via Web searches, though adapting one organisation's scorecard to another is generally not a good ida, as much of the benefit of the scorecard comes from the implementation method.